A slow website can drive visitors away before they discover your services. If pages take a long time to load, people may abandon a form or an order. Before you switch hosting providers or install other plugins, identify the source of the problem. That way, you’ll be investing in solutions that can improve the customer experience.
Is your website slow on mobile? Start by running some tests
Test the home page, service pages, and contact form. For an online store, also check the products, categories, and checkout process.
Google PageSpeed Insights It provides lab tests and, when available, data on real-world user experiences. It analyzes results separately for mobile and desktop. It also repeats the tests: a single score does not fully reflect the website's overall performance.
Check the images and banners
Very large photos can slow down page loading. For example, an image that’s several thousand pixels wide may be unnecessary in a small space.
Resize your files and compress them without noticeably compromising quality. Also, check your mobile banners. The main image should load quickly, while images further down the page can benefit from deferred loading.
Analyze plugins and external scripts
A slow website doesn't necessarily have too many plugins. What matters is what each extension does and what resources it consumes. Sometimes, a single module can significantly slow down the page.
Also check chat tools, maps, videos, and promotional scripts. These can add external requests. Test changes in a separate environment after creating a backup to avoid disrupting important functions.
Monitors hosting and the cache
If the server is slow to respond, visitors have to wait before they can view the content. Check resource usage, errors, and periods of high traffic.
At the same time, monitor the cache’s performance. Caching can reduce redundant processing, but it requires proper configuration. For WooCommerce, the shopping cart, checkout, and customer account should be excluded from the public page cache.
Check the forms after optimization
A better score isn't enough if the contact button doesn't work. After each update, test the menu, forms, and important actions on the phone.
Send a test request and verify that the message was received. Also, check to see if elements jump around on the screen while the page is loading. By WordPress maintenance, you can include periodic checks that help identify problems.
How do you fix a slow website with DiviziaTM?
Start with the pages that generate inquiries or sales. Then, compare the results before and after making changes, under similar conditions.
DiviziaTM offers website speed optimization, including an analysis of images, plugins, the server, and loaded resources. Request an evaluation to find out what's slowing down your site and which changes are a priority for your business.
